Who We Are
Mahar is a home where children love to live with books, nurturing a generation that shapes a better future for the world.
About Mahar
What We Do
An international publisher of children’s books, with a strong production and distribution network in Arab countries and beyond
Brand Archetype
Hero
Mission: Inspire and guide the next generation through knowledge and books
Traits: Brave, adventurous, visionary, inspirational, energetic, creative, caring
With great care in every stage of production, we ensure that our books combine engaging storytelling, beautiful illustrations, and valuable lessons rooted in Islamic values and moral teachings. Each publication is designed to spark curiosity, strengthen identity, and provide children with enriching experiences that stay with them for life.
Brand Personality
Mahar is a transformative force encouraging children to learn, explore, and move boldly toward the future. With its child-friendly charm, purposeful approach, and inspiring spirit, it earns parents’ trust while planting a love for books and learning in children’s hearts.
Our Values in Mahar
Humanity: Mahar values nurturing and respecting humanistic principles, placing children at the center, and fostering empathy and ethical understanding through its stories and content.
Behavioral Traits: Kind, compassionate, responsible, supportive
Behavioral Traits: Kind, compassionate, responsible, supportive
Courage: The brand is bold, tackling challenging topics fearlessly, while encouraging children to think courageously and independently.
Behavioral Traits: Brave, risk-taking, pioneering,motivational
Behavioral Traits: Brave, risk-taking, pioneering,motivational
Creativity: Mahar employs innovative ideas and creative storytelling to deliver an engaging and unique reading experience, expanding the boundaries of imagination.
Behavioral Traits: Innovative, playful, imaginative, creative
Behavioral Traits: Innovative, playful, imaginative, creative
Quality: From design to production and translation, Mahar adheres to high standards, ensuring content is valuable and trustworthy for both children and parents.
Behavioral Traits: Precise, professional, reliable, high-standard
Behavioral Traits: Precise, professional, reliable, high-standard
Popularity: By creating a lovable and inspiring experience, the brand earns parents’ trust and instills a love for books and learning in children, gaining recognition in both B2C and B2B markets.
Behavioral Traits: Attractive, lovable, friendly, community-oriented
Behavioral Traits: Attractive, lovable, friendly, community-oriented
